BelRose Nordic was founded with the vision of building a bridge between Scandinavian quality brands and the Japanese market
Japan is an exciting – yet challenging – market
We see a clear need: Many Scandinavian companies want to enter Japan, but describe the process as a “jungle” to navigate. The culture, regulations, and business practices differ significantly from what they are used to – and without the right guidance, the journey can quickly become costly, time-consuming, and uncertain.
Our model was developed precisely to address this challenge. We offer a comprehensive and proven process with strong local presence and cultural insight – from the very first conversation through to launch and continued growth.
With roots in both cultures and a network ranging from embassies and department stores to niche retailers and distributors, we act as the strategic partner that ensures your entry into the Japanese market is both secure and professional.
We believe in long-term partnerships, mutual trust, and a deep understanding of the cultural differences that are essential for success in Japan.
Step-by-Step Process
1-1.
Market Potential Analysis
Define the scope of the analysis (based on needs/budget)
Qualitative and quantitative assessment of market, brand, and products
Strategy recommendations and level of localisation
Timeline: 2–3 months
1-2.
Ingredient Check (cosmetics only)
Verify ingredient compliance with Japanese regulations
Review packaging text and requirements for adaptation
Timeline: 1–2 months
2.
Trade Fair & Exhibition Support
Set objectives and select the right event
Prepare materials, including translations and legal adaptations
Support with import, logistics, and, if needed, on-site operations
Timeline: 3–6 months
3.
Distributor Outreach
Define objectives and target distributors
Identify and reach out to relevant contacts
Attend meetings on your behalf
Timeline: 1–2 months
Total Project Duration: 7–13 months
The process can be shortened or extended depending on scope, number of products, and how quickly the client delivers necessary materials – particularly INCI lists and product data.
Frequently Asked Questions
What types of products do you work with?
We have extensive experience in the beauty industry, but we are open to working with any product category that has a sustainable or environmentally friendly profile – ideally with a strong focus on quality, healthy living, Nordic values, and proven effectiveness.
Do we need prior experience with export markets?
No, it’s not required.
We guide you safely through the entire process. The most important thing is that you are open to thinking internationally and eager to learn about the market in close collaboration with us.
What does it cost?
We always provide a clear and transparent quote based on your goals and the level of work required.
There is no commitment – we start with an initial, no-obligation conversation.